| Material | % |
| Cottorn | 80 |
Nothing in this world is certain but death and taxes – and kids outgrowing their clothes. It’s a steady market that has replenishment built right in. However, despite the short wear time, parents don’t want cheap disposable fashion. Rather, they’re willing to spend a little more for their little ones – from the time they’re being diapered (yes, parents do care about their child’s baby wipes) right through the tween years.